Genzen.
Brand Research and Watch Design
Genzen is a watch designed to create a serene state of mind that aligns with the tea brand TAZO.
Duration
4 Months
Role
Product Designer (Brand Analysis, Sketching, 3D modeling)
Tools
Rhino
Procreate
Adobe Photoshop
Perspective Rendered View
Key Questions
How do I incorporate TAZO’s existing inspiration of Zen, Shaman, and artificial mysticism into a new product?
How can I integrate sliced fruit and plants into the design of a product to highlight their commitment to fresh and bold flavors?
What product would seamlessly integrate into the current lifestyle of current TAZO customers?
What’s She Working On?
Ripple
How can I explore the properties of paper as a material to create a visually pleasing three-dimensional form?
Koazzy
How can we aid those 65 and over in conducting their “Activities of Daily Living” (ADL) or “Instrumental Activities of Daily Living” (IADLs) needed to live independently in a community?